Small software is real software.

For thirty years, getting custom software meant being big enough to afford it. The café with six staff, the family with a shared bach, the club with one overworked secretary — they got spreadsheets and group chats and made do.

That’s over. AI can now write the roster app, the booking sheet, the stocktake tool — genuinely, well, in an afternoon. What it can’t do alone is give that software somewhere to live: a server, a login, backups, someone watching it. Big companies have IT departments for that. You have Croft.

We believe most software should be small. Built for a dozen people who know each other, shaped exactly to how they work, changed the same afternoon someone has a better idea, and owned — actually owned — by the people who use it. Not every tool needs to be a product. Not every app needs a business model. Some software should just be yours.

A croft was never an estate. It was a small plot, honestly held, worked by the family that lived on it. Enough land, well tended.

That's the internet we're building. Come stake out yours.

Stake out your croft.